Zappen Launches at Green River Festival!

Zappen celebrated its official Android app launch at the Pioneer Valley’s Green River Fest, which drew thousands of concertgoers from Massachusetts and beyond.

Intern Dominique at the Zappen Booth

Intern Dominique at the Zappen Booth

"Zappen Bros" Josh and Justin

“Zappen Bros” Josh and Justin


The Winterpills Greet Fans at the Zappen Booth

New site for Flywheel Arts Collective

Yes Exactly was pleased to help build and launch the new website for non-profit performance space Flywheel Arts Collective in Easthampton, MA! We provided pro bono assistance to collective members in developing the design and content, handling the initial site installation and custom WordPress coding solutions.


Zappen App Now Available for Download

Zappen Feed Screenshot

Zappen is a new mobile app that helps you follow your favorite bands, artists, and local businesses with your camera phone. The app instantly recognizes logos and signs, making it easy for customers to “bookmark reality” and connect online and on social media. Never forget the name of a restaurant or band again!


Zappen will officially launch on Friday, July 8 at the Green River Festival in Western Massachusetts. Stop by our booth for a demo and a ticket for free Bart’s ice cream!


Visit Google Play to download the Zappen app for Android.
Get it on Google Play

Just Launched: Western Region Homeland Security Interactive Resource Map

Yes Exactly was tasked to create a online interactive map for the Western Region Homeland Security Advisory Council that shows the various locations of equipment throughout the four counties of Western Massachusetts. This online map provides quick information regarding WRHSAC purchased equipment, including a brief description of the equipment, equipment location, and contact information to borrow the equipment. You can filter displayed equipment by location or by equipment type. It was developed as a custom plugin for their WordPress web site, and utilizes Google Maps to provide location and map display.wrhsacmap

Western Region Homeland Security Advisory Council (WRHSAC)

Attention Based Currency and Universal Basic Income

We are pleased to announce that Yes Exactly Founder Tess Gadwa and Attention Based Currency Chief Scientist Scott Little, Ph.D. have been selected to present their paper on Attention Based Currency (ABC) and Universal Basic Income (UBI) at the 16th annual BIEN Congress, defining a new model for application of the attention-based cryptocurrency to this specific problem set.

Attention Based Currency (ABC) is a cryptocurrency generated by the interaction of Internet users with streaming media. Listening records are secure and encrypted, but the algorithm rewards listeners who seek out and share new content as “early adopters.” ABC is a market-based approach that can be used independently or in tandem with more traditional government-funded or philanthropic UBI programs.

The conference will take place from July 7-9 in Seoul, South Korea. See you in Seoul!

Happy Holidays from Yes Exactly!


Keep Watching the Skies.

This has been a good year for Yes Exactly. We’ve moved into larger and more technically demanding projects, including app and systems development for public sector clients, professional service firms, and an early-stage venture-backed startup. We’re especially proud of the work we did for Musica Franklin, a nonprofit that fights poverty through music education, and WRSI’s The River Cares For Kids.

But in all honesty, that’s only part of the story.

We have been able to pursue big and ambitious goals: blockchain technology for the music industry, as well as a new social media tool aimed at enhancing customer relationships for small businesses, media, musicians, artists, and nonprofits. The opportunities are daunting but exhilarating.

I started Yes Exactly five years ago with a simple goal: provide simple and beautiful custom designed websites to clients at an affordable price. Since then, we’ve launched 80+ sites, and remain committed to building more. We are still looking for ways to better serve our original customers even as we venture into new terrain.

We will be sharing more details about our newest initiative over the next few weeks. We are excited about 2016, and we hope you are too.

Best wishes for a safe, relaxing, and joyful holiday!

Tess Gadwa
Yes Exactly CEO and Founder

Launched Today! Moses Dixon For State Representative

A message from Moses: “If your upbringing guides who you become and what you do in life, my own background has done just that. Growing up in the household of faith leaders and being the son of a janitor and housekeeper, I value community service and hard work.”

Moses Dixon Screen
Moses Dixon

Yes Exactly Creates Site for The River Cares for Kids 2015

Through Yes Exactly’s newest website, The River WRSI’s annual holiday campaign, local donors can easily sign up to buy toys and gifts for children in the Big Brothers/Big Sisters program. We are pleased to be able to work with the radio station to help kids in need during this holiday season.

Cares for kids screenshotwrsi.yesexactly.com

Why Bitcoin’s Price is Surging

I’m going to quote Dan Morehead, CEO of Pantera Capital, and share a few reasons why bitcoin and blockchain technologies are gaining ground at the close of 2015:

Transactions have now caught up with and are growing faster than price, indicating increasing real use of the network. Source: Pantera Capital

2015 is an inflection point — financial institutions acknowledging the disruptiveness of the blockchain. These institutions are creating separate departments to explore synergies with the technology and even investing into companies in the space.

Below are how some traditional financial institutions that are now exploring the technology:

  • Lloyds Bank has sponsored hackathons that include blockchain and digital currency projects.
  • BNP Paribas has looked into ways to incorporate bitcoin into one of its currency funds.
  • JP Morgan is one of the founding members of R3. Jamie Dimon wrote in his letter to shareholders that the firm needs to look to Silicon Valley innovators to prevent the bank’s demise.
  • Credit Suisse is a founding member of the R3 blockchain partnership.
  • Deutsche Bank is opening three blockchain innovation labs: in Berlin, London, and San Francisco.
  • Bank of America has filed a patent for blockchain-based wire transfers.
  • UBS has started the Level 39 co-working space to encourage blockchain initiatives within the bank.
  • Barclays has partnered with Techstars to invest and incubate blockchain companies. Safello and Everledgr are two blockchain companies of those blockchain companies.
  • Royal Bank of Scotland to pilot blockchain proof-concept in early 2016.
  • Citigroup – Citi is working on “Citicoin” for cross-border payments and is an investor in portfolio company Chain.

At this point, traditional financial services firms conducting pilot programs or some sort of blockchain experiment are countless.

Read the rest of Morehead’s newsletter here. It’s pretty good.


Free SEO Session

Google Toolbar

Have questions about how to improve your local search ranking? Looking for simple, low-cost ways to drive more traffic to your site? Ask at our Search Engine Optimization clinic next month at our office in downtown Greenfield at 7PM on Wednesday, October 21. Free and open to the public. RSVP here.

Google Toolbar

Musica Franklin – Yes Exactly is proud to donate our services.

Musica Franklin is a free music education and antipoverty program for kids in the Greenfield area. Yes Exactly believes that music is about much more than entertainment. It is part of our community, linking the future with the past. We are proud to donate our web design and development services to benefit this worthwhile cause.

Musica Franklin screen


Musica Franklin

Blockchains and Altcoins: Intro to Digital Currency

In between building websites, Yes Exactly has been quietly creating a new platform for streaming music bundled with cryptocurrency. We will be presenting a session on the basics of this technology, entitled “Blockchains and Altcoins: Intro to Digital Currency“, at the NERD Summit in Amherst, MA from 3PM – 3:45 PM on Saturday, September 12.

The rise of Bitcoin and cryptocurrency have moved out off the tech underground with the potential to transform the way we handle online commerce and information through transparent, decentralized systems. But how does it really work and what are its real-world applications? This session will present the fundamentals of cryptocurrency, smart contracts and the blockchain by looking at our own Attention Based Currency (ABC), an open source altcoin points system developed by Yes Exactly’s Tess Gadwa and Erik Amlee, that rewards users and pays royalties directly to creators for listening to streaming music.