What Is Zappen?
Zappen is new technology that helps you connect online to your favorite artists, places, and businesses with your camera phone.
How Can Businesses Use Zappen?
Zappen is a great tool for brick-and-mortar businesses looking to grow their social media presence. It is especially well suited for spaces such as museums, theme parks, restaurants, shopping malls, subways, convention centers, theaters, performance spaces, trade shows and exhibitions—spaces where signage plays a prominent role.
The Zappen App
Zappen recognizes signs and logos via your camera phone, allowing customers and fans to “bookmark reality” and follow their favorite local businesses and artists online.
Your Zappen dashboard—What’s Current—is a feed where you see updates from the businesses, organizations, and artists you choose to follow. Updates include news from the businesses as well as events, coupons, and specials.
Zappen also aggregates existing social media feeds (Facebook, Twitter, etc.). For events and brick and mortar businesses, Zappen is truly your one-stop shop to get connected!
How It Works
Yes Exactly developed the Zappen app to combine computer vision technology with mobile search. Simply put, Zappen allows your phone to see two-dimensional images in much the same way that people see them.
Have you ever spotted an eye catching sign and wanted to find out more? Imagine seeing a concert poster, then with one click pulling up a music video, with a second click reserving your ticket. What if you could click on a subway ad, then immediately find yourself on a customized landing page based on the data from your phone — no need to fumble through long URLs, dubious autocorrect, directory paths, filenames, or coupon codes.
Whether you are shopping, browsing the menu at a restaurant, or strolling through a music festival, the Zappen app brings the experience of augmented reality directly to you—no headset or special glasses required.
Zappen works in both indoor and outdoor environments, in a wide range of lighting conditions. It can be used with most media and combined with location based services, for images as small as a business card or as large as a billboard.
Visit the Google Play Store to download the Android version of the Zappen app.
For Android and iOs Users:
Click here to test with images from our database. For best results, open on your personal computer or tablet.
Custom and White Label Implementations
Looking for a cutting edge loyalty program? Would you like a faster, easier way to reach existing customers?
Zappen technology can be integrated into existing iOs and Android mobile apps—or we can build you something entirely new. Contact us to find out how.