Yes Exactly is pleased to announce that Northampton Radio Group (WRSI, WHMP and Hits 94.3) will be using our Zappen augmented reality and social media aggregation technology as the backbone of the new Valley Beer Trail custom app.

The app helps beer drinkers in the Pioneer Valley find the perfect beer and more, with an interactive map and up-to-date listings of events, tastings, and festivals at venues across the region. Whether you want to know what’s happening every week at your favorite neighborhood pub, or tour breweries across the region, the Valley Beer Trail app is a must-have for the beer enthusiast.

“The Valley Beer Tail shines a spotlight on all the great things happening in our Western Mass beer scene. Our new app will eliminate FOMO (fear of missing out). Any beer event posted to social media by Valley Beer Trail members will appear in the app,” says Mark Lattanzi, Promotions Director of Northampton Radio Group. “We chose Yes Exactly and Zappen to create our app because we’ve seen what they can do in the past, and we’re excited about the innovative tech behind Zappen.”

Say Tess Gadwa, CEO and founder of Yes Exactly Inc, “We are thrilled to have Valley Beer Trail as our first client for a Zappen custom solution. This highly intuitive, usable mobile phone technology helps businesses of every size stay in contact with the customers most passionate about their brand. Zappen tech is ideally suited for the Valley Beer Trail app.”

The Valley Beer Trail app and new website will launch this spring.