Tess Gadwa: Founder and CEO
Tess Gadwa brings more than 16 years experience in design, communications, and marketing to her practice. Her current focus is interaction design, user experience, and entrepreneurial coaching. In January 2011, she launched Yes Exactly, specializing in rapid deployment of high quality custom sites and apps for small businesses, creative professionals, and community and government organizations. The company incorporated in December 2012 and continues to serve customers in the Pioneer Valley and across the United States.
She has lectured in Asia, North America, and Europe about the practical and ethical implications of open source, usability, and emerging cryptocurrency standards. Her work on the 2010 PBS Freedom Riders documentary film site was nominated for a Webby, the industry’s most prestigious award. She is a confident and results-oriented project manager fluent in leading edge technologies including augmented reality, cryptocurrency, and computer vision. A veteran of successful startups Tripod and BLUERIDGE Analytics, her “sweet spot” is identifying practical market applications for complex technical concepts.
Tess graduated from Williams College with a B.A. in English literature.
Erik Amlee: Lead Developer
Fluent in programming languages from Java to PHP to Perl, Erik has developed projects ranging from online games and multimedia museum installations, to large e-commerce catalog sites, cutting-edge interactive programming, and web animation. He specializes in developing custom plugins and advanced features and functionality for WordPress and Drupal platforms. He joined Yes Exactly in October 2013 and has enjoyed producing collaborative and boundary-pushing applications and websites. Erik graduated from Hampshire College with a B.A. concentrating in music and comparative religion.
Rob Sletten: System Administrator
Rob Sletten has over 15 years of UNIX system administration experience and is the author of two books on the Solaris operating system. Employers include Wells Fargo and Lucent Technologies. Rob’s areas of expertise are automation, high-availability clustering, and systems design/architecture.
Rosemarie LaPierre: Support and Content Specialist
Rosemarie obtained her Associate’s Degree from the University of Phoenix, with a concentration in IT and Programming. With over 25 years of experience in office management and customer service, Rosemarie has excellent organizational skills. She is detail oriented and enjoys taking on new challenges whether they are technical or interpersonal. She is adept at using the WordPress and Drupal Content Management Systems, and provides training and website update services for many of our clients in these areas.
Vanessa Query: Marketing Consultant
The newest addition to our team, Vanessa Query is, above all else, a creative. Her years of experience in graphic and web design, history in nonprofit development and communications, along with a BA from Antioch College in Theater, come together for a unique approach to design and marketing. Her talents are best put to use holistically, integrating beautiful design and emotive branding, a fun approach to marketing and events, and using social media to genuinely engage with a consumer base—both existing and potential.
• Branding rooted in culture and psychology
• Innovative grassroots marketing strategy