Posted on by Tess Gadwa

Yes Exactly at South by Southwest Music Festival Yes Exactly at South by Southwest Music Festival

Yes Exactly represents at the South by Southwest Music Festival. Austin, Texas.

In line EA and TG

Here we are at South by Southwest Music Festival. We like to think we might have been the most indie/DIY professionals there at the entire festival. (We brought our own sandwiches and granola bars, anyway.)


Single Mothers


Then again, maybe we were just there to be fans and take in some awesome music. Here are The Single Mothers, just one of the bands we saw.



CEO Tess Gadwa at SXSW
Our artists’ music service, Million Song Mixtape, is a streaming music service that generates cryptocurrency for artists and fans. Its purpose is to improve financial conditions in the music industry with special attention paid to independent artists and musicians from non-Western musical traditions. We launch in June. Learn how you can be part of the Million Song Mixtape at

Posted on by Tess Gadwa

Yes Exactly Announces New Service Agreement with the Franklin Regional Council of Governments Yes Exactly Announces New Service Agreement with the Franklin Regional Council of Governments

Yes Exactly is pleased to announce a year-long contract for WordPress service, updates, and maintenance with the Franklin Regional Council of Governments,

The Franklin Regional Council of Governments (FRCOG) is a regional organization offering a variety of programming, products and services, both on the municipal and regional level, to our member towns. We serve the 26 towns of Franklin County, the most rural county in Massachusetts and located in the upper Connecticut River Valley in Western Mass.

“This opportunity speaks to our company’s deep expertise in the areas of WordPress maintenance, service, and optimization,” says CEO Tess Gadwa. “Yes Exactly is pleased and excited to be able to deploy our knowledge and skills in support of an organization providing valuable services to our surrounding communities.”

Posted on by Tess Gadwa

ABC Featured in Stranger Music Blog ABC Featured in Stranger Music Blog


Attention Based Currency and its co-founders were featured in today’s online edition of The Stranger, in a blog post by music writer Dave Segal:

“Musicians’ gripes about insultingly tiny payouts from streaming services like Spotify and YouTube have been widespread. Tess Gadwa, co-founder of Attention Based Currency and CEO of Yes Exactly, is planning to create a platform that will fairly compensate musicians for digital consumption of their work…”

Read full post.

ABC is a music-based online currency under development by Yes Exactly.

Posted on by Tess Gadwa

Why Bitcoin Failed Why Bitcoin Failed

Just one week ago, I had a lengthy conversation with a local convenience store owner while buying milk and juice. He had recently raised his credit card minimum to $10. He was frustrated in equal parts by the high transaction fees he was forced to pay on low-dollar items, and the large number of customers who no longer carried cash. When I explained to him that Bitcoin was an electronic payment system that can eliminate or drastically reduce merchant transaction fees, he got excited. I asked him if he would choose to have an ATM in the corner of his store where consumers could purchase Bitcoin using a credit or debit card; his answer was emphatically yes.

The problem, is Bitcoin isn’t being used in place of cash.

When a currency loses 50% of its value within the space of two weeks, and with a 24-hour low of $160, is down to just over 12.8% of its peak value of $1242, it is no longer able to function as a currency. It is a commodity only.

For all the day traders who will be scratching their heads and wondering what happened in the weeks to come, here are a few key reasons for the decline in Bitcoin’s value:

(HINT) It’s not security. Exchanges like Mt. Gox and Bitstamp get hacked, just like banks get robbed. This has nothing to do with the underlying security of a technology that functions like cash. The problem is, not enough people understood that.

Which brings us to…

1. Poor Usability. In terms of ease of use and help resources available, the Bitcoin (BTC) wallets I have used range from truly abysmal to just about comparable to your average online banking or credit card site. This is a heart-rending shame because BTC has the potential to be a one-click currency: as seamless and easy as “liking” on Facebook, or paying for a pack of gum with cash. No need to spend precious time rummaging through your wallet and entering long strings of credit card numbers. Coinbase made some strides in this direction, but implementation was uneven and still required too many mouse clicks.

2. No Ability to Tax and Spend. Unlike a government printing fiat currency, Bitcoin could never marshal its resources effectively. According to the Equation of Exchange, one of the core principles of classical economics, currencies grow in value as circulation increases; the number of times a currency changes hands is the best predictor of a currency’s long term value, not its high- or low-water mark among currency traders. Assets remain embarrassingly over-concentrated (according to one estimate, less than 300,000 people hold Bitcoin worldwide) which undermine the currency’s chances of reaching a mass audience. The Lamborghini dealerships, porn stars, and electronics retailers who received Bitcoin as a form of payment did not, by and large, turn around and pay that Bitcoin to someone else — they exchanged it for fiat, as soon as they were able.

3. Poor Branding and Marketing. Both online and offline, numerous foundations, conferences, and centers sprang up to evangelize the Bitcoin gospel — but most catered to other techies and investors, not to the general public. Most of the general public associate Bitcoin with criminals. The rest assume it is difficult to use. Where were the celebrity endorsements, the product placements, and the sweepstakes and giveaways that would have gotten Bitcoin into general circulation? Where was even a single, large-scale mass market advertising campaign? The $7B market cap Bitcoin enjoyed one year ago should be seen ss a window of opportunity, not a reason for arrogance.

Yet there is still hope.

The technological innovation that BTC represents cannot be understated. Best of all, the idea percolated far enough into the global media and investor community that the disruptive potential of peer-to-peer currency is now widely understood. Cryptocurrency will be back again.

Whether by Bitcoin or another name, its needs to attract not simply the technological whiz kids but also talented professionals who understand marketing, branding, usability — and fairness.

Tess Gadwa



Posted on by Tess Gadwa

Million Song Mixtape: Now Accepting Uploads Million Song Mixtape: Now Accepting Uploads

This week Yes Exactly launched the song uploader for the Million Song Mixtape, the first step toward rollout of Attention Based Currency. The service is expected to go live next summer.
Million Song MixtapeSend us your tunes! There is no charge to upload. Submissions received before Nov. 15, 2014 will have priority.

Posted on by Tess Gadwa

Just Launched! Silvus Technologies Just Launched! Silvus Technologies

Just launched –  A new tech sector site for Silvus Technologies, developed by Yes Exactly in partnership with Beehive and using our new web framework powered by PyroCMS. This product – focused site showcases the client’s pioneering work in the area of MIMO waveform wireless radio,  designed for tactical use in harsh conditions.


Silvus Technologies

Posted on by Tess Gadwa

Battle For The Net Battle For The Net

Yes Exactly will be joining such sites as Netflix, Reddit and Vimeo on Wednesday, September 10, 2014 and will have a faux loading icon on our homepage. This is due to the Internet Slowdown.

On Wednesday, September 10, 2014 the Internet Slowdown will take place as sites across the web will display an alert with a symbolic “loading” icon to promote users to get involved with the Battle for the Net, also known as net neutrality.

“Net neutrality is the principle that internet service providers should enable access to all content and applications regardless of the source, and without favoring or blocking particular products or websites.”

Small business owners on the web need Net Neutrality to remain competitive. We support Net Neutrality as citizens and economic stakeholders.