Category Archives: Uncategorized

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Provisional Patent Filed Provisional Patent Filed

On April 26, 2014, Yes Exacty filed a provisional patent for Attention Based Currency (ABC), a form of microcurrency designed for use in electronic transactions whose value is less than $1 USD.

“Our customers and website visitors increasingly participate in an information economy where the only way to monetize billions of dollars worth of creative content is through the use of advertising. ABC represents an alternative paradigm,” says CEO Tess Gadwa. “We believe it has significant potential for integration with Yes Exactly e-commerce projects currently under development and as a standalone product and technology.”

Yes Exactly incorporated in December 2012 as a Massachusetts S-Corporation. We provide tools, platforms, and technologies that makes individuals and small groups more competitive in economic spaces traditionally dominated by large groups. For more information, please visit

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Important Security Announcement Important Security Announcement

Yesterday the discovery of an Internet security vulnerability known as “Heartbleed” was announced by researchers at Google and Codenomicon. This bug could in theory compromise the security of user passwords and other sensitive information stored by systems using the OpenSSL implementation of the popular and widely used SSL security protocol.

Due to the seriousness of the vulnerability and because of the many large commercial sites affected, we urge you to update your Internet passwords and avoid using the same password for multiple sites.

We are pleased to report that Yes Exactly hosting and customer accounts were not affected by this exploit; nor were those of our e-commerce partners.

For more information, please visit the following sites:,0,4912342.story#axzz2yLos1mzZ

We at Yes Exactly take the integrity of our customers’ data very seriously. If you have further questions about our hosting, e-commerce, and security please do not hesitate to contact us.
Tess Gadwa

CEO, Yes Exactly, Inc.

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Yes Exactly in the News: “Brain Meld” Yes Exactly in the News: “Brain Meld”

Check out the article in The Greenfield Recorder about our Thematizer web development project:

Brain Meld

CEO Tess Gadwa of Yes Exactly in her second floor office at the Arts Block. Recorder/Paul Franz

CEO Tess Gadwa of Yes Exactly in her second floor office at the Arts Block. Recorder/Paul Franz

Recorder Staff
Thursday, March 27, 2014
Photo Credit: Recorder/Paul Franz

There’s something of a disconnect between web-site developers and graphic designers, even though a lot of times, they inhabit the same turf.

Art Meets Code, a collaboration between a Greenfield Web developer and a Lowell art gallery, attempts to get everyone working on the same screen.

“The problem with where Web design meets programming right now is there’s not any good way for a programmer to talk to a designer,” says Tess Gadwa, who started Yes Exactly website design studio in Greenfield four years ago and has since built some 70 sites for businesses and organizations, about 30 percent of them outside the Pioneer Valley.


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ART MEETS CODE: Introducing the Thematizer ART MEETS CODE: Introducing the Thematizer

Tuesday, March 4, 2014
Contact: Tess Gadwa, Yes Exactly Web Design

New open-source tool is ‘Rosetta Stone’ for designers, developers

Greenfield, MA — Whether we’re working in code or in words, on paper or online, sooner or later we realize we work better together. That’s the driving force behind the creation of the Thematizer, an open-source collaboration tool for designers, developers, usability experts and other visual thinkers.

The Thematizer is a template-based, visual framework that helps nonprogrammers generate clean, editable CSS code while also helping graphic designers easily and quickly create original, custom themes for open-source platforms such as WordPress and Drupal. All templates are built to be responsive, enabling them to work on multiple mobile and traditional devices.

“We want to make it as easy to create a great website as it is to create a great concert poster,” says Tess Gadwa, CEO and founder of Yes Exactly Web Design, which developed the Thematizer. “The open-source community has been a real boon for developers and technical professionals. We wanted to build something that provides more ways for designers to collaborate directly with developers at an advanced and sophisticated level.”

The Thematizer will have designer and developer versions, both of which will be available for download at no charge. Future releases with multi-user functions – such as support for teams and versioning – may be priced differently. A prototype is currently available on Github.

Yes Exactly has formed a not-for-profit initiative in partnership with Gallery 119 of Lowell, Mass. to foster the Thematizer’s evolution. A crowdfunding campaign will launch this spring. “We welcome volunteers – particularly students and women pursuing web development and design – to help us test, expand and extend the Thematizer’s functionality,” says Gadwa. “We strongly believe that making good design accessible, affordable and ubiquitous enables everyone to communicate and create social change. We are excited to work with the open-source community to make the Thematizer a true bridge between techies and visual thinkers.”

Learn more about the Thematizer at You can help spread the word via Twitter (@thematizer, #thematizer and #artmeetscode) and Facebook.


About the Thematizer

The Thematizer is an open-source collaboration software solution for graphic designers and web developers. It gives students, marketing professionals and beginning web developers and designers the ability to quickly and easily build true custom websites without any requirement to purchase expensive software. The Thematizer builds a bridge between disciplines and helps visual thinkers understand the world of code. Support our Kickstarter campaign at


About Yes Exactly, Inc.
Founded in 2010, Yes Exactly, Inc. is a woman-owned company that provides turnkey web design, hosting and support services to make creating and maintaining high-performance, full-featured custom websites that are simple, fast and hassle-free. We developed the Thematizer. Find out more about us at


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Thematizer Logo: Thematizer: Art Meets Code

Thematizer Screenshot